The symbolic logo is made such that the initial ‘9’ is formed in the negative space that the overall letter ‘Y’ creates. It is deliberately made to look like a trophy to have the psychological effect of it being a place for winners. The overall composition of the letter ‘Y’ is also made with the same element used in the textual logo and used as the visual identity.

Alternate logo

The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.