Amita's Studio
2023
services
client
year
Sheladiya group
branding/ visual identity/ in-store branding/ social media marketing/ photoshoot
Visual identity
threads of luxury
Threads of luxury; elegance and character in every detail for bespoke experiences- that is what drives the Visual Identity for Amita’s Studio. It is bold yet delicate and stands out from the crowd completely. Amita’s Studio is not just another Ethnic wear Boutique, it is a ‘Label’ with an impact!
Logo Symbol
The Symblic Logo is a Monogram that depicts strength, royalty and luxury. it is bold with a heavy weighted strokes that make the characters which curve and bend into thinner areas showing the delicacy and detail that are synonymous with Amita’s Studio. It is a Label for strong beautiful women and the Monogram is just that!
Textual logo
Aviano Flare- that is the name of the font used for the textual logo of Amita’s Studio. An all caps Serif font that has ‘Flare” in the name itself is just right for what the brand stands for. All caps letters give the Strength, the classic Serif fonts show the Royal aspect and the little Flares make it Feminine and beautiful. The ‘A’ of Amita and the ‘S’ at the end of first word are kept bigger along with the ‘S’ for Studio to re-emphasize the ‘AS’ monogram and acronym again.
emblem design
The emblem would serve as an important part of the identity representing the Heritage side of it with a modern touch. Going back to the roots and the classic design style of the emblem are designed to go well with the designs of the outfits made at Amita’s Studio.
Logo stacking options
The Stacking of the Monogram is very unique and unconvential taking the assymetric nature of the Monogram as design feature. It provides for interesting ways to stack the logo in many different sizes and usage scenarios. Flexibility is key here for the unique design challenges that branding might face with a bespoke brand like Amita’s Studio.
Visual Pattern Identity
Colors
The pattern is again an integral part of the Visual Identity made very delicately with thin strokes so the Monogram can stand out and make it’s presence felt within it. The goal is to give the Pattern a luxurious identity that supports the Monogram and the emblem.
.svg)
