Spice in Law
2024
Chajjed foods pvt ltd
online offline marketing/ Atl-btl creatives/packaging design/
services
client
year
Visual identity
from organic forms
Incorporating circular shapes in the visual identity pays homage to the significance of circular forms in Indian culture. Circles symbolize unity, completeness, and eternity, reflecting the idea of bringing people together through delicious food.Rectangles represent stability, structure, and order, conveying a sense of reliability and consistency in the brand's offerings.These organic shapes evoke a sense of the handmade and traditional craftsmanship, emphasizing the brand's commitment to preserving the heritage of Indian flavors and recipes.
Logo Symbol
The choice of a lady in the logo represents the nurturing and caring nature often associated with traditional Indian home-cooked meals. It symbolizes the love and dedication that goes into preparing each baked Indian delicacy offered by Spice in Law. The lady's presence conveys a sense of heritage, as she represents the custodian of family recipes, passed down through generations, and treasured for their authentic flavors.
Logo Symbol
The textual logo of Spice in Law is intricately designed with elegant and ornate typography, Evoking a vintage and regal aesthetic.The vintage-inspired font chosen for the logo adds a touch of nostalgia, harkening back to a bygone era where flavors and spices were treasured and celebrated.The elaborate and sophisticated letterforms convey a sense of refinement, mirroring the brand's dedication to creating authentic and high-quality baked delights.
Colors
The colors reinstate the heritage and traditional Indian culture. Saffron is a vibrant and sacred color in India, representing purity.Red is a color of celebration and auspiciousness in Indian culture. It symbolizes love, passionTurmeric yellow is a warm and vibrant color inspired by the traditional spice turmeric. It is associated with prosperity and purification.Green is a rich and regal shade inspired vibrant plumage of the Indian peacock. It represents royalty.Royal Blue exudes a sense of power, luxury, and prestige.
Packaging Design
From Our Kitchen to Yours
The packaging design for Spice in Law embraces an organic aesthetic, inspired by the purity and authenticity of traditional Indian home-cooked meals. Using earthy, sustainable materials, the design reflects the brand’s commitment to natural ingredients and mindful production. Soft, organic hues and hand-drawn patterns evoke a sense of heritage and warmth, while minimalistic elements keep the focus on the baked delicacies inside. Every detail, from the eco-friendly textures to the gentle color palette, reinforces the brand’s dedication to offering wholesome, authentic flavors with a modern, sustainable twist.
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