Branding & Collaterals

For Napmunks, we crafted a distinctive and emotionally intelligent visual identity rooted in symbolism and harmony. The logo integrates a calm chipmunk form with an ‘n’-shaped tail and a pillow element, subtly connecting the brand name with the promise of secure, restful comfort. The visual language extends through flowing, tail-inspired graphic motifs that suggest progression and upliftment, creating a dynamic yet minimal system. A warm, earthy color palette — led by Acorn Orange and grounded browns — establishes recall and luxury, while rounded typography balances confidence with softness. The result is a cohesive and flexible brand system that feels modern, premium, and deeply connected to the essence of restful living.