For Safari Mattresses, the brand was built around trust, comfort, and long-standing manufacturing credibility. The identity reflects warmth and reliability while maintaining a structured and professional presence in the market. Extending this identity into collaterals was a key part of strengthening brand consistency across touchpoints. From brochures, dealer kits, stationery, business cards, and presentation materials to on-ground visual communication assets, every piece was designed to reflect Safari’s approachable yet premium personality. Each collateral reinforced clarity, quality, and brand cohesion, ensuring that whether a dealer interacted through print, digital, or in-person materials, the experience felt unified and dependable.