The Mattress Company
2021
Mallinath comforts
branding/ nomenclature/ ui/ux design/ website development/ 3d mattresses/ digital marketing
services
client
year
Branding & Visual Identity
comfort at the core
The name ‘The Mattress Company’ itself suggests that it it is a new age brand that wants to cater to the newer age dynamic audience. The bouncy and stretchy visual identity is made keeping exactly that in mind. It is dynamic and every changing and is modern to attract the audience desired.
Logo Symbol
The is a redesign of the previous logo to carry on the identity made in the market but with a renewed and modern image. It depicts a bed and is made up of the initials of the brand name. The uniforms lines are used to give it that modern touch.
Textual logo
The main motive was to change the text to a uniform weight and size for the whole name so the name is read as a whole without emphasis on a single word for better readbility. Also modern unifrom sans serif fonts have been chosen for a clean look.
Logo stacking
The stacking options give The uniform textual logo gives very flexible stacking options. Right from square space to very long horizontal spaces, the logo can be accomodated according to the requirements of any marketing needs.a very grand and distinct look to the whole identity keeping in mind the industry that TMC would be catering to.
Colors
The colors are taken for to put forward the concept in the most direct way possible- greenery! This has a psychological soothing effect on the audience’s mind. Also, the industry does not have any other brands with Green so it would help TMC stand out!
Website Design and Development
The Mattress Company’s website was crafted to captivate the modern, dynamic audience it aims to reach. We incorporated 3D mattress animations and interactive visuals to create a truly immersive browsing experience. Each element, from the homepage to product pages, was designed to reflect the brand’s bouncy and stretchy visual identity. Engaging visuals and animations bring the website to life, highlighting the comfort and quality of the products while enhancing user engagement. This visually rich and modern website design allows The Mattress Company to stand out, offering a sleek, memorable interface that resonates with today’s audience.
Social Media
The marketing campaigns and colors are taken with the theme of freshness in mind. The main area of focus will be the mornings. How the mattress can help you have a good night’s sleep so you can wake up very fresh in the morning. The visuals will revolve around dreamy landscapes where the feeling of freshness will be induced for all the audiences. The content is written with the same intent to be used in all marketing campaigns and material.
3D Mattresses
followers increase
avg comment increase
avg reach increase
avg likes increase
400%
650%
50.9%
209%
Since we started
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