See how Hypace Studios helped Gambol Sports refresh its brand, social media, website, outdoor branding and complete SBR flagship store, from facade to internal graphics.
A brand can have good products, a strong market presence and years of experience — but as it grows, the way it presents itself needs to grow with it.
That was the opportunity we worked on with Gambol Sports.
Our work with Gambol went beyond a traditional branding exercise. We worked across multiple customer touchpoints — from the brand's visual identity and social media presence to its website, outdoor hoardings and, eventually, the complete branding of its SBR flagship store in Ahmedabad.
The objective was simple:
Make Gambol look and communicate like the brand it was becoming.
From the first digital interaction to the moment a customer walks into the store, every touchpoint needed to feel connected.
The first step was understanding that Gambol wasn't just a sports retailer that needed better creatives.
It was a brand with a physical presence, digital presence, retail experience and a growing audience.
That meant the rebranding couldn't exist in isolation.
We looked at how Gambol communicated across:
This is where our approach as a branding and visual identity studio became particularly relevant.
Instead of creating one design and adapting it everywhere, we worked toward building a visual language that could work across completely different environments.
A successful brand refresh isn't necessarily about changing everything.
It is about identifying what needs to evolve and creating consistency around it.
For Gambol, the visual communication needed to feel more contemporary, energetic and aligned with the sports category while remaining recognisable as Gambol.
The refreshed identity then became a foundation for other communication.
That meant the brand could move from:
Logo → Social Media → Website → Outdoor → Store
without each touchpoint looking like it came from a different design system.
Social media is often the first place where a customer encounters a modern retail brand.
For Gambol, we worked on refreshing the way the brand presented itself digitally.
The focus wasn't simply on creating individual Instagram posts.
The larger question was:
What should Gambol look like when someone visits its social profile for the first time?
The communication needed to create a recognisable visual system across posts, campaigns and product-led content.
This involved developing creative directions that could support:
The goal was to make the social presence feel like an extension of the Gambol brand rather than a collection of unrelated posts.
Our marketing services are built around this same principle — creative communication should support the larger brand and business strategy.
A brand refresh cannot stop at social media.
When someone sees a Gambol campaign and then searches for the brand, the website becomes another important brand touchpoint.
That's why the website needed to communicate the same visual direction.
The work involved thinking about the website as part of the overall brand ecosystem — not as a separate digital asset.
The visual language, communication style and presentation needed to work together so that the customer experience remained consistent.
This is also why branding and website & UI/UX design often need to be considered together.
Your website should not feel like something created after the branding.
It should feel like the brand brought to life digitally.
Digital visibility is only one part of a retail brand's presence.
Gambol also had to communicate in the physical world.
We worked on outdoor hoardings and offline communication to ensure that the refreshed identity translated into larger physical formats.
This creates a different design challenge.
A social media post might be viewed from a few inches away.
A hoarding may be seen from a moving vehicle.
The communication therefore has to be:
Fast. Bold. Recognisable.
The same brand language had to work across both environments.
That consistency is what helps a brand become visually familiar over time.
The Gambol project eventually moved from screens and hoardings into a much larger physical experience.
The SBR flagship store in Ahmedabad.
And this was where the project became much more than conventional brand communication.
We worked on the branding of the store from the facade to the internal graphics, creating a physical environment where the Gambol identity could actually be experienced.
A flagship store isn't simply a place where products are displayed.
It is a physical representation of the brand.
So instead of treating the facade, walls and internal graphics as separate design requirements, we approached the store as one complete visual experience.
The work extended across:
The facade is often the first interaction a customer has with a physical store.
It needs to establish the brand from a distance and create enough visual impact to make the location recognisable.
For Gambol's SBR flagship store, we worked on the facade branding to establish a strong and distinctive presence.
Once customers entered the store, the branding continued.
Internal graphics helped extend the Gambol visual language into the retail environment rather than allowing the branding to stop at the entrance.
This included thinking about:
The result was a store environment where the branding became part of the customer experience.
Because it brought everything together.
Think about the customer journey.
Someone could:
See a Gambol hoarding → Visit Instagram → Discover the website → Visit the SBR store → Experience the brand physically.
If every interaction looks different, the customer experiences several versions of the same company.
But when the visual language is consistent, the brand becomes easier to recognise.
That was the larger thinking behind our work with Gambol.
We weren't simply designing a store.
We were extending the Gambol brand identity into physical space.
This is one of the biggest differences between branding and simply redesigning a logo.
A logo is one asset.
A brand is an entire system.
For Gambol, that system needed to work across:
Digital
Outdoor
Physical
When all of these are designed together, the brand starts behaving like one brand everywhere.
Because businesses don't exist in one medium anymore.
Your customer might discover you on Instagram, search for you on Google, visit your website, see your outdoor advertisement and eventually walk into your store.
Each of those moments contributes to the perception of your brand.
That's why at Hypace Studios, branding can extend beyond identity design into marketing, digital experiences, creative communication and physical brand environments.
The objective is not simply to make individual things look good.
It is to make the entire brand experience feel connected.
The Gambol project is a good example of how a modern brand can move across mediums without losing its identity.
We worked with Gambol across multiple layers:
Branding → Social Media → Website → Outdoor Hoardings → Flagship Store
And the SBR flagship store brought the project into the physical world — from the facade to the internal graphics.
For us, that's what makes a branding project meaningful.
Not just creating a new visual identity.
But seeing that identity work in the real world.
Yes — and this is increasingly useful for brands that are growing across multiple touchpoints.
Instead of having one agency handle branding, another handle social media, another build the website and another team work on physical branding, a unified creative partner can help maintain consistency across the entire journey.
That's the approach we follow at Hypace Studios.
From branding and visual identity to website and UI/UX design, marketing and other creative requirements, we work toward building one connected brand ecosystem.
The biggest lesson is simple:
Your brand doesn't live inside your logo. It lives everywhere your customer experiences your business.
For Gambol, that meant making the brand work on a phone screen, a website, a roadside hoarding and the walls of a flagship store.
And when all those experiences are connected, branding becomes more than aesthetics.
It becomes part of how people recognise, remember and experience the business.
That's the kind of branding we build at Hypace Studios.
From strategy and identity to digital communication and physical spaces, we help brands create experiences that remain connected wherever the customer meets them.
Talk to Hypace Studios about your next branding project.
Hypace Studios worked across Gambol's branding, social media refresh, website communication, offline hoardings and the branding of its SBR flagship store in Ahmedabad, including the store facade and internal graphics.
Yes. The work extended to the SBR flagship store, including its facade and internal brand graphics, bringing the refreshed Gambol identity into the physical retail environment.
Because customers experience brands through multiple touchpoints. Social media, websites, advertising, stores, packaging and physical spaces all contribute to how a brand is perceived. A consistent identity helps connect those experiences.
Yes. Hypace Studios works across branding, visual identity, marketing, website/UI/UX and creative communication, allowing businesses to build a connected identity across digital and physical touchpoints.
A customer may encounter a brand in several places before making a purchase. Consistent visual communication helps those different interactions feel like parts of the same brand experience.
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